MSDAC

Michael Sinner – Digital Analytics Consultant

About Me

Michael Sinner

Data Engineer - MarTech Developer
Building web analytics data pipelines since 2010. With experience as a developer in many positions (Business Intelligence Developer, Data Engineer, Web Analyst) in a diverse field of expertise and businesses (publisher, ecommerce, telco, agencies).

MSc in Computer Science - Business Information Technologies
University of Applied Science - Würzburg (GERMANY)

Professional Services

My passions to aid your business

Derive actions from your data. I'll help you find the right KPIs to advance your goals.

Stream all the right data to your MarTech tool stack. With a tracking map that guides your decisions.

Cloud based data engineering helps building resilient data pipelines.

Skills

Google Analytics
100%
JavaScript
100%
Google Apps Script
95%
Google Tag Manager
100%
R / rStudio
97%
HTML / CSS
100%
Server Side Tracking
99%
JENTIS Tag Manaer
100%
Google BigQuery
98%
Google CloudFunctions
96%
Google Data Fusion
96%

Project References

brief excerpt of selected projects

▪️Solution Engineer - implementation of server-side data capturing solutions
▪️Data Layer design and implementation
▪️Product Development
▪️JENTIS Data Capturing - server-side product training
▪️Custom Data Capturing - pixel development
▪️Server-Side functions development
▪️Raw Data processing implementation
▪️Google Tag Manager - server-side container implementation
▪️Google Tag Manager - custom template development
▪️Google Tag Manager - data layer development
▪️Custom tracking pixel development
▪️Google Tag Manager - server-side container implementation
▪️Custom Business Intelligence data processing implementation - client- and server-side
▪️Google Cloud Functions development
▪️Amplitude implementation
▪️Adobe Dynamic Tag Manager implementation on simyo.de
▪️Google Tag Manager - Client Side Container implementation on o2online.de
▪️Data Processing for Microsoft PowerBI and Google Data Studio (Looker Studio) with Google Cloud Functions and Google BigQuery
▪️Google Cloud Platform data pipeline implementation for Google Marketing Platform (Campaign Manager, Google Ads 360)
▪️Offline conversion import implementation for Campaign Manager API and SA360 API
▪️Google Apps Script development for data processing
▪️Google BigQuery data processing queries and schedules
▪️Google Tag Manager - Server-Side Container Implementation
▪️Adobe Sitecatalyst Implementation on stern.de, brigitte.de, geo.de, nationalgeographic.com, gala.de
▪️Business Intelligence data development and processing with ETL processes
▪️Webtrekk (Mapp) Analytics tracking concept and data layer development
▪️custom JavaScript and template development with Google Tag Manager - Client-Side

Contact - Imprint

michael.sinner@msdac.de - Michael Sinner, Am Schilfpark 4, 21029 Hamburg - UstID: DE304521287